The FotoPro Studio

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OUR PROCESS

DISCOVERY

BRANDing

Beautiful design that gives your brand personality and makes a lasting impression on your ideal clients

BRANDS WE WORK WITH

IDENTITY

LOGO

The use of an icon that identifies a business in its simplest form. Everything you do, and everything you produce should reflect your company values and vision. This is the fundamental idea and core concept behind your business as a whole.

TARGET AUDIENCE
SETUP

We do the necessary research to clearly define your target audience – understanding their perspective and priorities – to ensure that high growth and high profit is achieved with a narrow focus, fast-growth module.

DEVELOPING YOUR BRAND VOICE

No consumer can relate to brands that sound scripted, rather, we help to craft a brand voice that fully embodies your company’s essence for customers to engage and experience your brand.

CORPORATE IDENTITY DEVELOPMENT

The visual devices for your brand include:
- 3 x logo options
- Tagline (if required)
- Stationery (letterhead, business cards, email signatures)
- Apparel Design
- Signage (Interior & exterior)
- Online asset archive

BRAND GUIDELINES

Your brand guideline is your style guide and “set of rules”. This document includes Logo use and placement; colour palette; typography and fonts; iconography; photography, images and stationery. The brand guide ensures consistent application across all collateral.

Where our JOURNEY together begins...

We understand that every business needs are different, therefore we offer customized branding packages to suit those needs and your budget. Each package comes with a payment plan depending on the project timeline. Have a look at our most recommended package to get you started and to get an idea of the inclusions our packages have to offer.

LET'S TALK BRAND STRATEGY ☽

Through analysing your competitors, your dream clients to your values as a business, we design to meet these needs, making sure that your brand achieves those goals. If you want to be working from the beach in three years time, however unsure how to get there, brand strategy is the roadmap you need for your business and the best investment in which you will make for it.⁠

We really do care about your business. We are really excited to get to know you, your vision and want to hear all about your dreams. We are with you, every step of the way to make sure what you are on that beach in a couple of years time, or wherever it is you desire to be.⁠


DESIGN

Through strategic colour, pattern, typography, and creative touches, we translate your vision into one seamless brand identity that is timeless and versatile. It is important that every touchpoint is cohesive with your new identity, so we will work together to complete your brand with the decided collateral designs that are necessary to fulfil your unique business needs.

"If you think good design is expensive, you should look at the cost of bad design. RALF SPETH

Let’s address the elephant in the room.
Our website templates? Aren’t cheap.
We recently surveyed our customers to find out what had held them back from purchasing a TONIC design...
The VAST majority of them? Said RRR
It was an investment. They weren’t sure it would be worth it. It felt like a lot of money for a website template…
And you know what, we GET it!
But let's rewrite this quote —
"When you experience the VALUE of good design, you'll understand the cost of bad design."
Here’s what a few of our clients said in response to the RR question:
“I have a website that could have easily cost 80k+, and it's mine for a tiny fraction of that. This is the BEST investment you’ll make in your business.”
“In the 24 hours since launching my new site, I've already paid for my new template 4x over!”
“I have gotten more inquiries from my new website in the past month than I did *all of last year…* and nobody batted an eye at my pricing!"
"I spent months working on my old website — I was trying to save money by using price-driven web templates, but ended up with nothing to show for it. Because of Thefotopro, I had a fully customized website up and running in 3 weeks!"
“This is, hands down, the best investment I have made in my business in the past 15 years.”
"The professionalism of our website is helping me land meetings I wouldn't have a shot at before!"

✓ Unlock totally new opportunities
✓ Convert your dream clients FOR you
✓ Dramatically increase your confidence in your online presence (Goodbye, “Oh, don’t go to my website!” shame)
✓ Make it possible for you to launch new offerings, pivot quickly, and scale when you want to.
✓ Grow WITH you instead of holding you back.
✓ Serve as *the* most powerful TOOL in your business arsenal

If your website doesn’t do all of THOSE things for you… it might be time to invest in a site that does. Because it's time you experienced the VALUE of good design.

VIDEO & FILM PRODUCTION

We offer in-house scriptwriting, scheduling and logistics through to capturing the video content and finally, the video editing and music production to deliver the final product that tells your story and communicates your business’ message. Our drone aerial footage will give your project a whole new perspective, from aerial photographs and flown cinematography.

We are available for half-day or full-day shoots.


LAUNCH

As we wrap up our project and journey together, we pick a launch date and start developing a launch strategy. When completed, you will have a clear and effective brand identity that will help to attract your ideal client. I also deliver everything you need to gracefully bring your new branding into the world.